PTOH
PTOH is a New York based creative practice specializing in communication design.
PTOH uses code as a primary design tool instead of an afterthought.
Design & Development
for the Meridian online shop
The founder of Meridian, Sam, is a designer and photographer, so the site features a modular system that enables him to reconfigure layouts from smaller blocks, keeping the homepage experience fresh as the store evolves. The blog portion of the site also features this granular stystem so Sam can create a unique vibe for each editorial.
Design & Development
for Tenth Radio
Tenth Radio shares stories that reflect the breadth of experiences and narratives within the Black and brown queer community, putting members of our community in control of our stories through innovative, quality journalism. The site features a 3d elevation map of the Hudson River Valley which repositions to become a unique background whenever the site is navigated.
Design & Development
for American Art Catalogues
American Art Catalogues is an artist publishing initiative based in New York City. Now in its second design iteration, the updated site reflects the evolution of the company's identity by refining the typographic treatment, layout, and architecture.
Design & Development
for Pre-Echo
Pre–Echo Press was started in 2016 by New York based visual artist Matt Connors as a platform for disseminating a diverse and idiosyncratic array of recorded and printed matter. The site features audio previews of music releases and a directory of links to sites in Pre-Echo's orbit.
Design & Development
for Kyle Johnson’s Microsite
When Kyle relocated from Seattle to New York City, he wanted to make an announcement with a tempory showcase of some of his new work. The site features a parallax scrolling layout with a mixture of fixed and sliding images.
Design & Development
for Nth Child’s generative music & art
Nth Child is a website and “progressive web app” which generates music and art composed in code. A study in infinity, unique visual and musical compositions are generated live in real time, with the web browser acting as an advanced instrument and canvas.
Micro Macro Meta
PTOH—pronounced toe—was started in 2020 by Peter Toh, an artist from New York. Prior to starting his own design studio, Peter worked as a front-end developer on sites such as DS & Durga, Repeller, Minna, and many others.
PTOH’s design philosophy gives equal importance to the details, the bigger picture, and the invisible. Each design begins with a close consideration of context, then emerges from a process that balances visual experimentation with elegantly written code.
Dialogue
If you would like to inquire about working together, don’t hesitate to send an email with an explanation of your project, ideas, and questions. Thank you for visiting.