PTOH

PTOH is a New York based creative practice specializing in communication design.

PTOH uses code as a primary design tool instead of an afterthought.

Design & Development
for the Meridian online shop

The founder of Meridian, Sam, is a designer and photographer, so the site features a modular system that enables him to reconfigure layouts from smaller blocks, keeping the homepage experience fresh as the store evolves. The blog portion of the site also features this granular stystem so Sam can create a unique vibe for each editorial.

Design & Development
for Spark Radio

Spark Radio is an all-access, community focused radio station aimed at building an economy for all members of the Hudson, New York community. The site features a 3d elevation map of the Hudson River Valley which repositions to become a unique background whenever the site is navigated.

Design & Development
for American Art Catalogues

American Art Catalogues publishes artist catalogues and editions. The site's conceptual foundation is its own function as a catalogue, and is built around organizational and navigational systems to browse articles, interviews, and artifacts of different types. Imagining the Library of Babel and the possibility of infinite volumes, the index pages incorporate an overly flexible way of sorting, in service of a peaceful visual style inhabited by a subconscious complexity.

Design & Development
for Kyle Johnson’s Microsite

When Kyle relocated from Seattle to New York City, he wanted to make an announcement with a tempory showcase of some of his new work. The site features a parallax scrolling layout with a mixture of fixed and sliding images.

Design & Development
for Nth Child’s generative music & art

Nth Child is a website and “progressive web app” which generates music and art composed in code. A study in infinity, unique visual and musical compositions are generated live in real time, with the web browser acting as an advanced instrument and canvas.

Micro Macro Meta

PTOH—pronounced toe—was started in 2020 by Peter Toh, an artist from New York. Prior to starting his own design studio, Peter worked as a front-end developer on sites such as DS & Durga, Repeller, Minna, and many others.

PTOH’s design philosophy gives equal importance to the details, the bigger picture, and the invisible. Each design begins with a close consideration of context, then emerges from a process that balances visual experimentation with elegantly written code.

Dialogue

If you would like to inquire about working together, don’t hesitate to send an email with an explanation of your project, ideas, and questions. Thank you for visiting.